The Advertising-Marketing process can be a simple thing. The parts of advertising process boiled down to its essence for any business … of course, you have to execute it correctly and be nimble to change on the fly … Part I Benefits to Buying/Using Our Product Sometimes it’s obvious like a pain reliever or not [...]

Perhaps every analyst who thought Apple wouldn’t hit their announced Q1 numbers should take a step back and turn in their bonus? The most obvious clue is that EVERY publicly traded corporation in America announces numbers and are required by law to update those numbers if they will deviate substantially in the negative aspect … [...]

Yep, it’s time to stop references to VCR clocks blinking, Mayberry, Zoom, and even Tonya Harding. It’s time to make references to Twitter, BSG, Pirates, and American Idol. You’re still okay on Batman, Caddyshack, Spock (not the doctor) and The Simpsons. Journos Are Alienating Readers With ‘Retro’ References – Editor & Publisher.

As a lead in to the new STAR TREK film, there is a ‘prequel’ story by JJ Abrams, Roberto Orci & Alex Kurtzman (the director and writers of the film) that is available in traditional form and as an iPhone app. Star Trek: Countdown (click on graphic or links to launch iTunes). The iVerse ‘comic [...]

At first I thought it was THE ONION pulling my leg – I thought haha, got me again … But nope, it’s real. So basically they are willing to spend $20 million on a new name campaign, changing corporate signs, getting new urls and junking a million business cards but they’re not willing to spend [...]

It took a while but Warner Bros. FINALLY realized – hey, there might not be 2 million fans of ABE LINCOLN IN ILLINOIS but if a couple thousand want a copy, they’ll pay upfront for it, press one DVD and print some artwork on it – $19.95 – more than they normally make at wholesale [...]

In the early 1990′s, AT&T knew the world of communications was changing rapidly … the consumer internet was still virtually all dialup but the future was so bright, we all had to wear shades … so they create a series of ads highlighting wireless and wired connectivity possibilities … Keep in mind, the 1993 AT&T [...]

At least, they did back in the 1970′s it appears. If you don’t believe me, feast your eyes on this: I am not sure which issue this is from as I stumbled across it on the internets and that location didn’t mention it. Bummer. I think the Editor-in-Chief at DC back in the day might [...]

You have to wonder these days about the weak link in the chain at retail. No matter how hard you work as a manufacturer or brand manager, all of that hard work can vanish as soon as your product gets displayed. Sadly, this is not a rare occurence but at least the product made it [...]

Sailors understand the phrase, “liberty call.” It means you are finally touching land and you have a few hours, a few days to spend all your money on souvenirs, salads and antiquing … at least that’s what it says on the official Navy website. The Grand Theft Auto IV game is completely different. You get [...]