Yes, we do not need a tablet.
Yes, some people need a tablet and their needs are mostly being served – whether it’s a niche market or for artists who want to draw with a stylus – they need a tablet but NOT the one Apple is presumably delivering in 2010.
Yes, a flat personal computer with [...]

The Advertising-Marketing process can be a simple thing.
The parts of advertising process boiled down to its essence for any business … of course, you have to execute it correctly and be nimble to change on the fly …
Part I
Benefits to Buying/Using Our Product
Sometimes it’s obvious like a pain reliever or not so obvious like perfume.
Clearly, [...]

Perhaps every analyst who thought Apple wouldn’t hit their announced Q1 numbers should take a step back and turn in their bonus?
The most obvious clue is that EVERY publicly traded corporation in America announces numbers and are required by law to update those numbers if they will deviate substantially in the negative aspect … in [...]

The new Microsoft ads are an interesting tact – finally admitting that they are the $.99 Store of technology – nothing really wrong with that but they are basically preaching to the choir.
We know from NPD data that WIN/MS marketshare with retail buyers of personal computers is down to 34% marketshare (Apple has the remaining [...]

In the early 1990’s, AT&T knew the world of communications was changing rapidly … the consumer internet was still virtually all dialup but the future was so bright, we all had to wear shades … so they create a series of ads highlighting wireless and wired connectivity possibilities …
Keep in mind, the 1993 AT&T is [...]

Many people especially analysts who should know better seem to think that because Apple Macs are personal computers, the company, its products & its market conditions should be judged under the same criteria as Windows PC’s in the personal computer marketplace … however, the evidence is clear that they are in DIFFERENT market segments.
Of course, [...]

Microsoft is just NOT a consumer company.
It’s Oracle, it’s Cisco, it’s Caterpillar Construction … all fine and perhaps even great companies but NOT consumer companies.
It’s company culture and the people that they hire. It’s a company built on hounding you until you sign the maintenance contract. The difference in an enterprise or government account is [...]

The bottom line is that iPhone does NOT need Flash – and especially now that the App Store is up & running.
First, 95% of Flash used on the web is pointless. It is either used to animate an MS Paint-drawn turkey that jerkily moves across a banner asking you to ’shoot” to win a “great [...]