As Microsoft is anywhere from 2-5 years behind everyone else (Our next Zune will have a TOUCHSCREEN – this September!) … They just discovered this site on the internet (maybe they really have to upgrade their search) where you can watch videos: Bing! Marketing: Kids on the internet like the sound of BING! Coming in [...]

The latest Microsoft ad that tells everyone an iPod will really cost you $30,000 while a Zune will only cost you $15 a month is really aimed at NO ONE other than Microsoft employees. Apparently morale is so bad at MS they need a national campaign of $300 million to feel better about themselves. I’m [...]

The Advertising-Marketing process can be a simple thing. The parts of advertising process boiled down to its essence for any business … of course, you have to execute it correctly and be nimble to change on the fly … Part I Benefits to Buying/Using Our Product Sometimes it’s obvious like a pain reliever or not [...]

So far, what have learned from the Microsoft ads so far? If you want a 17″ screen and have less than $700 to spend, you want an HP … and when you are “picky,” you wind up with a 17″ HP as your “picky-person’s” choice. Both are “the truth,” … Other Microsoft – technically true [...]

The new Microsoft ads are an interesting tact – finally admitting that they are the $.99 Store of technology – nothing really wrong with that but they are basically preaching to the choir. We know from NPD data that WIN/MS marketshare with retail buyers of personal computers is down to 34% marketshare (Apple has the [...]

As if the Palm Pre had any shot of making a difference, Palm is done. Sure, the Palm Pre looks like a nice phone and sure there are some nice features but just like many Mp3 makers way back in 2001 – some with nice features but none with THE IPOD. And none are the [...]

Microsoft is just NOT a consumer company. It’s Oracle, it’s Cisco, it’s Caterpillar Construction … all fine and perhaps even great companies but NOT consumer companies. It’s company culture and the people that they hire. It’s a company built on hounding you until you sign the maintenance contract. The difference in an enterprise or government [...]